Friday, January 16, 2009

Restaurant Psychology!!





Restaurant color psychology

In my quest to learn more about the restaurant business, I ran across these interesting findings.

  • Blue and purple can make you lose your appetite: usually the subconscious mind anchors blue or purple to toxins. If they want you to come back, then they don't really paint the walls blue nor purple.
  • Yellow would make people stay less at your restaurant: yellow is an irritating color. Some fast food restaurants paint their walls in yellow in order to let people order food and get out!!
  • Green for relaxing: green is a relaxing color. It's anchored in our mind with nature and that what makes people comfortable and want to stay in a room painted in green.
  • Red is an appetite stimulator & eye catching color: red is a very eye catching color and this makes it useful in case that you want to draw some attention to your restaurant, but do not be fooled red in a double edge sword, by that I mean too much red and be bad! It’s a good idea if they use some red to catch the eye if your restaurant lies in between many other ones. Red stimulates a faster heartbeat and breathing and it stimulates appetite. A lot of the recognized restaurant use red in one way or another.
So the next time your at a restaurant, take a look around and pay attention to the colors they use.

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